Model Zero
--:--:--Cairo

Make the complex
feel clear.

A visual guide to the Model Zero identity.

Foundation

Model Zero builds custom software and AI systems, then helps teams understand and operate them.

Positioning is a working summary of current MZ materials.

Brand architecture

Model Zero

MZ

Short form after first mention.

The Null
Hypothesis

Research publication of MZ.

The mark

Dark background
Light background
Avoid stretching
Avoid cropping
Avoid rotating

Approved variants

White geometric MZ monogram on black
Geometric / white
Interlocking black MZ monogram on white
Interlocking / black
Neon MZ monogram on a transparent background
Neon / transparent
Glowing neon MZ monogram on black
Neon / glow

Color

  • Obsidian#0D0F08
  • Night surface#141508
  • Warm white#F5F5F0
  • Paper#F8F7F2
  • Soft yellow#FFE78D
  • Olive#5A7A0A
  • Green / dark theme#88B600
  • Green / light theme#00FF41

Accessible text pairings

Warm white on obsidian17.6:1
Yellow on obsidian15.7:1
Obsidian on paper18.0:1
Contrast ratios are calculated from the listed screen colors.

Typography

We make
systems that work.

Geist

AI / APPLIED RESEARCH

JetBrains Mono

The Null Hypothesis

Editorial serif

Voice

Confident in the work.
Plainspoken with people.

Direct, precise, and useful. Treat the reader as a capable partner.

Use direct verbs and concrete outcomes.

Make technical claims specific and supportable.

Model Zero is a Cairo-based software and AI studio. We build custom systems and help teams run them.

Assets & use

Full-color MZ markTransparent PNG · 1254 × 1254 px
Download asset

Vector and print variants are not yet available.

How to use MZ logos

Do

  • Use the mark to identify Model Zero, our work, or an agreed collaboration.
  • Use approved variants as supplied; preserve their shape, clear space, and legibility.
  • Keep our mark secondary to yours. Ask before using it in promotion or merchandise.

Don’t

  • Imply MZ endorses, sponsors, or partners with you without our approval.
  • Alter, crop, rotate, or recreate the mark, or use it as your own branding or trademark.
  • Use it in an unrelated context or create a confusingly similar design.

Usage terms

MZ’s name, marks, and supplied logo files identify Model Zero. Use them only within the scope below; displaying a mark does not imply MZ’s endorsement or partnership.

Permission to use MZ marks is limited to these conditions:

  • Use approved artwork as supplied and follow these guidelines.
  • Use a mark to identify MZ, MZ work, or a collaboration approved by MZ.
  • Keep the MZ mark secondary to your own identity. Do not include it in your brand, product name, or trademark.
  • Get written approval before using it in advertising, merchandise, packaging, or other unapproved contexts.

When a use falls outside these terms, contact MZ for approval before publishing. MZ may request changes to uses that misrepresent its identity or relationship.

Contact

For questions about these guidelines or permission to use MZ logos, contact hello@mzfortech.com.